Job Summary
Are you ready to embark on a digital adventure as our Social and Digital Media Coordinator? Reporting to the Marketing Manager, you'll be the creative genius behind Salisbury's digital presence. Your mission? To craft captivating content that brings our brand to life across social platforms and beyond. If you've got a knack for turning everyday moments into extraordinary stories and a passion for the plant-powered joy we bring to the world, you're in the right place! Plus, this role isn't just about pixels and posts; it's your ticket to explore every exciting nook and cranny of our lush Salisbury world, from the greenhouse to landscaping, workshops, floral magic, events, and more. Let's grow, create, and share the Salisbury story together – apply now and let the adventure begin!
Duties and Responsibilities
- Develops and manages content across all digital channels including social media, websites, and email
- Monitor and report on content analytics and track the performance of all digital and social campaigns
- Create and manage monthly social media and email content calendars
- Implement the newest social media trends relative to the gardening and landscaping industries
- Develop and manage paid advertising campaigns on social media platforms to promote key initiatives and increase reach
- Develop, design, and execute engaging email marketing campaigns that effectively reach Salisbury's audiences
- Monitor open rates, click-through rates, and conversion rates to optimize email content and strategies
- Actively respond to comments daily on social media and review platforms (including occasionally on weekends)
- Other duties as required
Qualifications
- Diploma or Degree in Communications, Public Relations, Marketing, or other similar discipline
- 1 to 2 years of experience in similar role, and/or a strong portfolio of previous of content work
- Strong enthusiasm for plants and gardening
- Proficiency in the latest social media trends
- Proven record of creating content that has boosted engagement
- Previous video capturing/editing experience
- Experience with Mailchimp or similar email platforms
- Ability to approach content strategically and methodically
- Excellent time management skills
- Exceptional communication skills
- Availability to occasionally work evenings and weekends for events
Job Types: Full-time, Permanent
Salary: From $55,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Paid time off
Schedule:
Work Location: In person
